Singapore has a corporate culture

The right corporate culture: How values ​​determine success

At 14, Carol got her first job in a fast food restaurant. The opportunity to earn her first own money filled her with ambition and the desire to be an excellent employee. Like many young people, she endured scalds and the harsh tone that is part of everyday life in the poorly paid hospitality jobs. She put away the insults and reduced wages for being late in the merciless and fast-paced work environment without comment.

However, her experience taught her some valuable lessons that have accompanied her throughout her career. What a lack of corporate culture can mean has shaped them most.

"Most of the employees were high school students or people who were waiting for real jobs and just wanted to make a quick buck," says Carol. "Almost everyone I worked with had a fixed-term contract - the light at the end of the tunnel was to know that one day you would escape." It was clear to her that in her future job she would ideally be surrounded by people, who work together towards something in the long term and want to be part of something big. Now, 20 years later, Carol works as a marketing manager and leads a team of 13 people. She has learned from her own experience and strives for common core values ​​and a clear vision, which form the basis for a healthy work environment.

The Corporate culture defines the personality of a company. It arises from the various elements that make the company more than just a workplace. Rather, it creates a great working environment in which people share common values ​​and principles and enjoy working. Corporate culture goes beyond the limits of the professional framework. It reflects basic values ​​and ways of life that are generally important for individuals and thanks to which an organization runs well.

It is crucial to bring people and jobs together who share the same values, structures and ways of doing things. However, building and maintaining the right corporate culture is not always easy. Although a shared culture is often viewed as a company's DNA, everyone must pull together to uphold core values ​​and establish appropriate communication.

However, it is never too late to build a successful company culture. Here we have put together a few points for you that you can use to check whether you are on the right path to a promising corporate culture:

Communicate the main goal and values ​​of your company.

All employees - regardless of their status, position, or length of employment - should have a basic understanding of what your company's goal is. In other words: there should be a consensus in the team about what your company needs and how to achieve these goals. Everyday work should go hand in hand with the shared vision and agreed core values ​​- this is important to maintain the corporate culture.

It is also important that your company grows in a structured manner and that everyone gets to know the values ​​and norms of your company equally. Give new employees time to understand the story behind your company and how it came about. Let your employees participate in the career path and create an environment in which they can generate new ideas and help shape the constantly changing work environment.

The type of communication - whether formal memos, team building events or pub evenings - should correspond to your company values.

Show your team that they are valued by giving them flexibility.

A flexible work environment gives your team the chance to create a work-life balance that works for them and increases their productivity. If you give people the freedom to organize their own daily work responsibly, they will be more committed to helping to achieve the company's goals. A strict and rigid work environment often weakens corporate culture because it creates a lot of pressure and a sense of monotony. This can easily lead to employees losing interest in their work and the company.

Make everyone aware that employees are part of a bigger picture by showing them that their needs are as important as those of the company. This ensures that your employees know that they have a role to play in shaping the future of the company - and that they will stay long enough to be able to work on it!

Take the time to evaluate your corporate culture - regularly.

Is the concept of your culture present in your office or on your team? Are your employees proud of their work, and if so, how do you know? Are your employees working together effectively?

Try to look at your team from the outside and ask yourself these important questions to keep abreast of any internal changes. Regular discussions with employees should be a priority for managers and HR. This gives you a chance to gain insight into whether your employees have healthy and productive relationships with their work, their colleagues, and their surroundings.

Understand that corporate culture changes and grows - just like your company itself.

Every company evolves over time and these developments are often unpredictable. Changes happen naturally and sometimes unexpectedly. However, a strong corporate culture should be able to withstand these changes. All members of your team should be able to invoke the company values ​​and focus on the main goal in order to overcome potential obstacles. To do this, your corporate culture has to be open and accessible to everyone - it has to be the basis for everything you do.

If you manage to establish uniform goals and values ​​for the entire company, success will come by itself!

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Cassondra Dolan, Language specialist

Cassondra is a writer, translator and language enthusiast. Through her collaboration with Babbel, she aims to share best practices in language learning and thus promote inclusion and diversity in companies.

Cassondra Dolan, Language specialist

Cassondra is a writer, translator and language enthusiast. Through her collaboration with Babbel, she aims to share best practices in language learning and thus promote inclusion and diversity in companies.