Are brand watches worth it

Watches as an investment 2021 | 12 top watch brands and investor tips

Which watches are suitable as an investment?

12 particularly promising watch brands

In order to use watches as a capital investment, one should concentrate on the leading brand manufacturers. For luxury models there will always be collectors who have a good offer for the coveted item.

1. Patek Philippe watch as an investment - guarantee of quality

The * Swiss watch manufacturer Patek Phillippe is a guarantee for quality and intrinsic value. The elaborately designed chronographs and pocket watches have an excellent reputation all over the world. The manufacturer can afford to sell certain collections only to pre-selected customers. For some models you have to wait a long time before you hold the new piece in your hands. The small number of watches produced in total protects investors from an inflationary fall in prices.

Patek Philippe has produced fewer than 1 million watches since 1839 and the range is accordingly limited. When choosing such a luxury watch, an expert should definitely help. Here it is important to find the right models at a fair price. The condition and origin must also be perfect. Patek Philippe watches are ideal as an investment - provided you have the necessary “change”.

2. Rolex watch as an investment - collector's items and master of returns

The watch brand Rolex stands for absolute precision and exceptional robustness. Rolex watches serve as a status symbol and are even a kind of currency all over the world. Her fame was established in 1926 with her use in crossing the English Channel. The founder of the watch brand Rolex, Hans Wilsdorf, had this spectacular sample followed by further test situations with maximum stress. Today, Rolex is the epitome of luxury watches, which is reflected in the demand and of course in the price.

These Rolex watches are suitable as an investment

Thanks to their popularity and high demand, the brand value of Rolex watches is extremely stable, which is an ideal starting point for investors. For some time now, the demand has even been so enormous that coveted steel models like the Rolex Submariner or the Rolex Daytona are hardly available anymore. The prices on the secondary market are now many times higher, so that the RRP prices should be compared before buying as an investment.

The new Submariner Date 41mm from 2020 is advertised on the Rolex website with a recommended retail price of 8,550 euros. However, Rolex fans or investors sometimes have to wait up to 5 years to get the new Submariner at this price - provided they get one of the coveted waiting list places. The Rolex watch is available on the secondary market, but you have to pay around 14,000 euros. So almost 6,000 euros above the list price.

The price development of the Rolex models

Rolex as an investment | Price development Explorer II at a glance

Another example of the enormous price development is the Rolex Explorer, which was worn by Sir Edmund Hillary on the first ascent of Mount Everest in 1953. Here, too, the value has multiplied over the years. The Explorer II (Reference 216570), was considered an insider tip for a long time, as the value developed relatively humane.

Rolex has it Explorer II However, revised as part of the Rolex innovations in 2021, so that the old version is no longer officially available. Hence the value of theExplorer II (Reference 216570), i.e. the previous model, has risen sharply recently. In 2021, their price will be around 10,000 euros. The official Rolex price recommendation for the Explorer II from 2021 is 7,950 euros, in stores the watch already costs around 11,500 euros.

The steel models as an ideal investment | Rolex Submariner Date (Reference 16610)

The favorites of Rolex fans promise good returns

Of course, the personal favorites of Rolex fans are particularly recommended. They have such a large fan base that each model has been given its own nickname in addition to its official name. These include the Batman (GMT-Master II 116710BLNR), Hulk (Submariner Date 116610LV), Kermit (Submariner 16610LV) or Pepsi (Rolex GMT-Master II 126710BLRO).

Conclusion: If you want to buy a Rolex watch as an investment, you should be quick and rely on the coveted steel models. In contrast to gold watches, steel models usually offer better returns. Here it is not the material value that decides, but the demand - and that is simply huge with the steel models at the moment.

You should also look to popular classics like the Submariner, Sea Dweller, Daytona, Rolex GMT-Master II, Explorer or Explorer II put. Ultimately, however, nowadays almost all Rolex steel variants are suitable as an investment. A bit of luck or good contacts with a Rolex concessionaire are essential.

3. A. Lange & Söhne watch as an investment - quality and tradition Made in Germany

A. Lange & Söhne "Lange 1 with moon phase" | About CHRONEXT | © A. Lange & Sons

The small German watch manufacturer * A. Lange & Söhne produces a maximum of 5500 watches a year. The models, which are designed for absolute precision, are painstakingly assembled by hand and subjected to precise testing. However, the group of collectors for German watches is relatively small. Here one should act cautiously when investing and keep an eye out for special models and limited series.

4. IWC watch as an investment - reduced to the essentials

Behind the imposing facade of the factory building of the IWC company located directly on the Rhine, clocks have been manufactured for 140 years that are known worldwide as classics. The company's philosophy is based on passion, entrepreneurship and perfect craftsmanship. The * IWC Schaffhausen Mark XVIII stainless steel pilot's watch, for example, focuses on the essentials: large hands, simple date display, calfskin strap. It is also protected from magnetic fields. At the moment the price for a new purchase is approx. 4490 euros. The prices of IWC watches have remained stable in value for years.

5. Audemars Piguet watch as an investment - watches with character

Audemars Piguet Holding S.A. was founded in Switzerland in 1875. Only about 26,000 watches are made here each year. The * Royal Oak Offshore series has very good prospects for watches as an investment. It is limited to a few hundred pieces and dedicated to racing drivers such as Juan Pablo Montoya and Rubens Barrichello. Arnold Schwarzenegger also wore his "Terminator" model. Collectors now pay more than $ 40,000 for this. There has been an increase in value here in recent years, because limited editions are in great demand because they are logically rare. If there is also increased demand, the price of an Audemars Piguet luxury watch can explode.

6. Omega watch as an investment - emotion & tradition

Actors as brand ambassadors are now commonplace. George Clooney, Nicole Kidman and James Bond actor Daniel Craig share tradition and passion for Omega watches. Behind every watch is quality, innovation and the pursuit of perfection. The reputation of the world's first master chronometer is based on its revolutionary clockwork. Whether the Seamaster from "Bond" or the * Speedmaster from Clooney, every single Omega is suitable as a watch for an investment. The Omega Speedmaster professional - "Moonwatch" is an example of how watches can touch people on an emotional level.

In 1969 the American Buzz Adrin was the second man on the moon to wear the "Moonwatch" on his wrist while walking on the moon. Neil Armstrong, the first man on the moon, had left his Omega in the space capsule. Very good running properties and robustness under extreme conditions are the reasons for their popularity. The price for the Omega “Moonwatch” has almost doubled in the course of 12 years and special editions such as the * “Speedmaster Speedy Tuesday” have even multiplied. What are buyers and lovers willing to pay? It doesn't just depend on the buyer's budget, real watch enthusiasts are ready to pay any sum - with the prospect of high returns. Maybe one day an Omega will fly with you to Mars.

7. Vacheron Constantin watch as an investment - exceptional craftsmanship

Vacheron Constantin "Les Cabinotiers Armillary Tourbillon" | About CHRONEXT | © Vacheron Constantin

The astronomical clocks and timepieces with striking mechanisms from Vacheron Constantin are an exceptional handicraft. The manufacture has existed since 1755. The first extra-flat platinum watch from Vacheron Constantin (model 4261) achieved a hammer price of 605,000 dollars at Christie's in New York. One can speak of a trophy that has been acquired. The dial of the V.C. Saltarello automatic watch in white gold from 1990, is astonishingly similar to a speedometer in a vintage car. Unworn, with papers and original box, it is currently worth 29,900 euros.

The limited edition of 1912 pieces for the V.C. Limited edition rose gold (18 carat) is currently 6,663 euros, well below the new editions from 2016/2017, for which a price of over 30,000 euros has to be paid due to high trading margins. The * Vacheron Constantin models are among the watches with stable value, with vintage models being a very good investment. Vacheron Constantin watches become even more interesting as an investment when they are limited to 10, 50 or 100 pieces.

8. Tag Heuer watch as a capital investment - business to luxury class

Founded in 1860 by Edouard Heuer, the Swiss watch company Tag Heuer SA has been owned by the French luxury goods manufacturer Moёt Hennessy Louis Vuitton S.A. since 1999. In over 150 years there have been numerous innovations, such as the first patent for a stopwatch mechanism from 1882, the first chronograph with a world tide display for regattas or the first mechanical wrist chronograph with a hundredth of a second accuracy from 2005. The * Tag Heuer Carrera Caliber Heuer 1 is often referred to as a "bargain" by the company itself, as the retail price is less than CHF 5,000. The housing, which consists of twelve components, allows a deep look. Various materials were combined with each other - such as the ceramic bezel.

Special mention should also be made of the “Autavia Viceroy”, which was brought onto the market in collaboration with the “Viceroy” cigarette brand. The demand for this watch was so immense that at the end of the promotion, Heuer put together everything that was still available in the form of individual parts. These watches therefore differed in the use of other bezel inlays and cheaper bracelet links. The expensive original bracelets were also replaced by "economy bracelets" made in Japan. Anyone who was able to buy this watch as an investment back then and still has it today can consider themselves lucky because they own a real vintage rarity.

9. Jaeger LeCoultre watch as an investment - sophistication from Switzerland

Founded in Switzerland in 1833 by the brothers Charles-Antoine and Francois-Ulysse LeCoultre, Jaeger LeCoultre is now part of the Richemont Group. Antoine LeCoultre invented a device for measuring micrometer distances eleven years after it was founded, with which he received a gold medal at the 1851 World Exhibition in London. He was a pioneer in the fields of precision and mechanization. The * Reverso Classic Large Duoface is a classic watch with a harmonious look. The case can be turned to quickly read a second time zone. The dial shines differently depending on the incidence of light. This object of desire is wonderfully suitable as an investment. Their retail price is currently around 11,300 euros, but prices also vary greatly here.

One of the first wristwatches with an alarm function was launched for the first time in 1950. The Momovox Automatic watches in vintage guise are very popular with watch enthusiasts and are a good investment. Anyone who looks at international online auction portals can be lucky enough to get one or the other "bargain". More recent Momovox models also offer a vibration alarm to regulate the alarm volume.

10. Nomos Glashütte watch as a capital investment - winner of the "Golden Balance"

Popular watches that are also suitable as investments are models by * Nomos Glashütte. After the company was founded in 1990, the first collection came onto the market in 1992. Since then, they have been growing in popularity. This year (2017) the company Nomos Glashütte is celebrating the 25th birthday of its classics: Tangente, Ludwig, Orion and Tetra. Tangente watches with colorful dials were called “Super 30”. It takes a bit of getting used to, and yet it is very interesting for collectors, as they were limited to 100 copies each.

Some enthusiasts bought all color models and the prices for the Nomos "Super 30" skyrocketed. If one of these watches were to be sold on the Internet today, the price would be many times higher than the original retail price. These Nomos watches were and are a wonderful investment. Nomos boss Uwe Ahrendt would like to have one-off items manufactured, the value of which is constantly growing. He also succeeded in doing this with the “* Lambda” model in white or rose gold. The prices are currently around 13,800 or around 12,800 euros. Nomos has already won a number of prizes, including the winner of the “Goldene Unruh” 2017.

11. Hublot watch as an investment - one of the most exclusive watch brands

The Swiss luxury watch manufacturer was founded in Nyon in 1980. It is one of the most exclusive watch brands in the world and belongs to the Moёt Hennessy Louis Vuitton Group. In 2015/16, Hublot was ranked 40th among the most valuable Swiss brands by “Interbrand”. Hublot is guaranteed to go down in history with the most expensive watch in the world: The "* Big Bang", adorned with 1,282 diamonds, was sold to Singapore at a price of 5 million dollars.

This was all about a record set by Hublot. Another “* Big Bang” is also coming into focus on the watch market: Hublot Big Bang Broderie Sugar Skull Gold. A gracefully embroidered, stylized skull, a total of 36 blue sapphires and 18 carat red gold make this watch a work of art. The bracelet in rubber and embroidered with flower ornaments in silk make it unique. The Hublot is limited to just 200 pieces and has a price of 30,000 euros. A truly exclusive investment.

12. Officine Panerai watch as an investment - design & precision from Italy

Giovanni Panerai laid the foundation stone in Florence in 1860 with the "Orologeria Svizzera", a small workshop for watches from Switzerland, which he repaired and sold. His grandson Guido later supplied the Italian railways and the navy with depth gauges, signal transmitters and naval compasses that could be worn on the wrist. Panerai patented the absolute watertightness through a lever lock in 1955. The watches of the combat swimmer group "Gamma" were subject to military secrecy. One speaks here of an edition of 2000 pieces.

The "* Radiomir" was manufactured by "Rolex" in the first few years because they had the necessary know-how. Optimal readability in poor lighting conditions promised the radioactive questionable "Radiomir", which was later replaced by "Luminor". Only 1000 pieces of the "Luminor" and the "Luminor Marina" were produced. Panerai has been part of the Richemont Group since 1997 and is based in Milan. Panerei has remained true to the design for years. The retro models also benefit from this. A used and refurbished Panerai "* Luminor Marina" including box and original documents is available from around 4,950 euros.