Which ERP system does Facebook use
Social media for companies
Due to the diverse use of IT in private life, the demands on corporate IT are also increasing. The way work is organized and done is changing. As a result, companies also have to position themselves differently if they want to survive in the competition for customers and employees. Above all, the rapid expansion of social networks and communities etc. - commonly summarized under the collective term social media - has created an additional dimension. The role of the user in the company is gaining in importance, because companies are increasingly losing control of the IT used. The users are becoming more autonomous.
Despite the loss of control, considerable opportunities open up for companies. The use of social media as a communication channel makes it possible to present the digital ego comprehensively and positively. At the same time, you can turn customers into fans who are committed to your own company on the social web and can ensure credible marketing.
Even if the associated individual measures can mostly be implemented quickly, they should still follow a strategy. It is important not to get lost and to fully exploit the potential. The technological change, which is being carried out and driven for the first time through private and not corporate everyday life, is expected to accelerate even further in the next five years, according to Gartner. For companies, this means that they have to try to integrate the changes in behavior and the use of technology into their established corporate culture and infrastructure. But the demands on employees are also increasing. There is increasing demand for a mix of knowledge from areas such as business and technology, but also art and lifestyle.
- Tips for the Enterprise 2.0
In-house social media platforms take teamwork and knowledge management to a new level. This is how Enterprise 2.0 works.
- Start small and early:
Anyone who plans the big hit at the start will plan forever and introduce little.
- Pilot projects in teams with an affinity for social media:
Distributed groups with a lot of project work are particularly suitable. They have a high need for coordination and are accessible to new forms of communication.
- Identify multipliers:
Employees who can inspire other colleagues are worth gold. Social business only works with a critical mass.
- Portals are better than individual solutions:
If employees have to register separately for wikis, forums and social networks, they quickly lose interest.
- Map work processes:
If processes such as handover of vacation and document processing are supported by the social network, the employees gain a benefit. That promotes acceptance.
- Prescribe real names:
Anyone who knows the tone in public discussion forums on the Internet will not want it in their own company. Anonymity promotes insults and bullying, real names protect against it.
- Formulate guidelines:
When business processes are mapped, it should be clear where what content should and may be posted.
- Involve the works council:
Social business creates transparency in the company and should therefore be discussed with the employee representatives.
- Note data protection:
If the social network is to extend to foreign branches, data protection regulations must be clarified beforehand.
ERP users in transition
While the classic ERP user in the "old days" had a clearly defined field of work and IT ended at the company boundary, the field of work has become dynamic today and is subject to constant changes. Hierarchies are losing influence, company boundaries are becoming porous. It depends more on the individual and how they approach and do their daily work.
The consequences for companies are grave. Not only are the production systems becoming more flexible, the knowledge workers who are important for the company's success also move. This also applies to IT, which is losing its stationary character thanks to Software as a Service (SaaS), UMTS and notebooks. Users are less bound to classic specifications. They should do their job well - this can also be done with alternative solutions.
However, the majority of companies are still sluggish and only selectively open to Web 2.0 offers. You look around and try one or the other. What works is used. First from a minority, but then faster and faster from the majority. No company can oppose this development. And the providers of ERP solutions must also quickly find answers to new user behavior and the changed use of their solutions.
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