Why does our generation feel so justified
Generation Z - this is what the future looks like
The world does not stand still and a generation change is currently taking place. Generation Z becomes a challenge for the "old hands".
Generation Z was born around the mid-1990s. The first of this generation have already started working or studying. In contrast to Generation Y, they are born into a digital world. You are online around the clock and live in the virtual network. Young people therefore only need contact with other people to a limited extent. Their motto is: You only live once in a lifetime. It is characterized by their values and norms, which could not be more different from those of Generation Y.
Generation Z's attitude to life
The new generation has defined for itself that they want to live differently from their parents (Generation X). Burnout and illnesses from too much work, empty promises from company bosses, mass layoffs, enormous wage differentials and political commitment on the street that the politicians don't care about - they don't want any of this. Generation Z is convinced that they cannot change the situation and are therefore not interested in politics, sustainability or the future. Compared to their predecessors, they have no interest in their society and do not want to make the world a better place. Your social environment is therefore limited to family and closest friends. Now and then there are casual acquaintances. You live in the Biedermeier era, are narrow-minded and at the same time globally networked.
Generation Z is looked after by helicopter parents until they are young adults. If something does not work, it is always others who are to blame, but never themselves. On the other hand, there are the downsides of society, of torn parental homes, dependencies and unemployment.
Working with Generation Z
Young people deal with problems pragmatically. This means that you cannot be disappointed if something does not work. A strict work-life balance is important for Generation Z. For them, leisure and family come before their careers. This does not result in the need to commit to brands or companies in the long term. Since many representatives of Generation Z have been wrapped in cotton wool by their parents for their entire life, they also expect a helicopter supervisor.
The new generation comes to terms with the situation. They do not want to take on (leadership) responsibility. We only work what is contractually regulated and what you feel like doing. If new tasks are added, the youth blocks and quickly feels overwhelmed. If something doesn't suit them, stop doing it. Young people don't think much of flexibility; after the agreed number of hours, private life begins. Since they are not working their way to death, mental illness from too much work will hardly play a role in this generation. A consequence that they drew from the life of their parents. For Generation Z, work does not serve the purpose of advancing society or creating something.
Accordingly, secure jobs with clear salary expectations and regulated opportunities for advancement are preferred. The public sector and large corporations are seen as top employers. Small and medium-sized companies or self-employment are rather unpopular.
Dealing with the new generation has to be learned
With Generation Z, employees and supervisors have to be patient and be aware that they are the new helicopter parents. The youth need a lot of praise and feedback, even if the same mistakes happen several times. Clear agreements are important and must be discussed in detail.
Generation Z is characterized by their low attention span. Teachers face the challenge of imparting education. But it is also difficult for trainers to explain tasks. If, on the other hand, the fire is kindled among the youth, they shine with top performance, commitment and ideas.
Generation Z is not at all what the "older" ones know. It is therefore important to become aware of the behavior of the generation and to act accordingly. Because for the next 15 years they are the new junior staff that will be needed on the job market.
Compromises must be found on both sides in order to enable joint work. However, companies cannot make unconditional admissions. Some of the ideas and desires of Generation Z are incompatible with the way a company functions.
Models serve to simplify
The generation model represents stereotypes that do not have to apply to each individual. The model only tries to describe the behavior patterns, attitudes, values and norms of a generation. Every 15 years since 1965, a generation has been brought together that is shaped by political and economic events. The aim of such models is to sharpen awareness of the main differences between the generations and to provide advice on how to deal with one another.
Jenny is the oldest member of the content team. As an old hand in business, we find their expertise in the various blog categories. She quickly feels inspired by new topics and likes to be carried away by the spirit of our customers' products.
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