What are some of the most frequently asked questions about the restaurant survey
What positively influences the experience in the restaurant
The positive or negative experience in a restaurant is not only determined by the taste buds, but also all other senses such as smell and hearing influence our judgment about a restaurant visit.
Whether you like the food or not depends on the stimulus it triggers on your own taste buds. This is the conviction of 46 percent of Germans, according to a recent study by the online reservation service Bookatable among 1,000 restaurant visitors. But taste is not everything!
Three quarters of those surveyed (77 percent) think that everything you hear, see or smell while eating definitely influences the taste.
This is also confirmed by psychologist and sensory expert Professor Charles Spence from Oxford University:
“Noises like the background music in a restaurant also have a strong influence on our sense of taste. More and more studies are now showing that loud music, for example, reduces our ability to taste by up to 15 percent. "
Besides the taste, most guests (56 percent) are most likely to be put off by a bad smell.
News aktuell reported on December 7th, 2016 in a press release about a survey among restaurant visitors. The survey was about how different sensory stimuli influence the restaurant experience of visitors: positively or negatively.
The survey was carried out by the restaurant metasearch engine and online restaurant reservation service “Bookatable”.
We are not surprised by the results, as we have known for a long time that it is not just about the food that counts and that not only the eyes eat, but also the ears.
And the following statements from the News aktuell report are grist on our mills:
The chaos of the senses - which sense is the most important?
An often asked question: which sense would one most likely forego if one had to make a decision? Not easy to answer, after all, it is only through the interaction of all senses that we are able to perceive the entire spectrum of smells, colors, sounds, tastes and haptics. The current survey shows: 38 percent of those surveyed are most likely to do without their sense of touch. In second place of the most dispensable senses is the sense of smell with 33 percent. However, if the sense of smell is absent, the sense of taste also usually suffers. How about if we couldn't smell or taste a warm apple pie? After all, only twelve percent of those surveyed would be willing to forego their sense of taste. Hearing and eyesight are apparently among the most important senses for us and with eleven and six percent respectively, only a few respondents perceive them as dispensable.
Unpleasant odor when eating is what scares us off most
It is interesting here that we obviously classify the sense of smell as less important, but when we enjoy food we let our nose guide us very much. If something smells strange or not as we expect, this is the most common reason to mistrust a dish in addition to the taste. If a dish doesn't look so appealing, only 21 percent of the respondents let it deter them, and that although the ability to see is actually so important to us. Unexpected consistency in food is most likely to put off another 17 percent of respondents. Another six percent it is very important how the food is prepared and decorated, so as not to push the plate aside in doubt.
Nice sound for good taste
Hearing apparently also has a strong influence on how we perceive the taste of food. As a result, 78 percent of people enjoy one meal more if they like the background music in the restaurant. 43 percent of restaurant visitors are certain that certain musical frequencies or noises bring out individual food aromas more strongly.
Charles Spence can confirm this: “A few years ago, research found out how we can enhance the sweet, sour or bitter taste of various foods and drinks by up to ten percent. Songs with high notes, for example, bring out the sweet taste better, while bitter dishes are best combined with low notes. "
Choosing music for restaurants is therefore an aspect of restaurant marketing that needs to be treated with care. The gastro-blog “CHEERS” from Gastrohero goes in its article “Hip Hop or Heavy Metal? 5 Tips for Choosing Music in Gastronomy ”goes into more detail on some of the aspects to be considered here.
One thing is certain: a successful meal is more than just a tasty composition. Only the interaction of all the senses ensures perfect enjoyment and this interaction allows us to keep a meal, especially in a restaurant, in particularly good memories.
Credit: Bookatable GmbH & Co. KG
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